Communication · Data · Artificial intelligence
Jorge Emmanuel
Mora Robles
Strategy, roots and technology.
I’m a communications professional and data analyst from Mexico. I work with data, processes and AI so that information is easy to understand and useful for making decisions.
Scroll through six layers, from the root to the skyScroll down through six layers, from the landscape to the mycelium
A communicator by training, an analyst by curiosity.
I studied Social Communication at UAM Xochimilco, a public university in Mexico City, with a focus on digital journalism. Today I’m part of the Data & Intelligence team at a global strategic communications agency, where I analyze what gets published in the media and on social platforms and design AI-assisted workflows.
In 2023 I founded Micelio Marketing Digital to help civil society organizations and small businesses build their digital presence and take their first steps with AI. In 2026 I taught a community course on artificial intelligence in Cuautla, a city in the state of Morelos.
I also go by Yollocayotl, a word in Nahuatl, an Indigenous language still spoken in Mexico, that means “the one who listens to the heart.” It sums up how I work: I listen first, then I propose.
What I care about.
Tools that solve real problems
Small apps, automations and workflows that save someone time. For example, an app that logs an expense in two taps.
Processes
Looking at how a task gets done today, finding where time is lost, and deciding what to automate and what still needs a person.
Data that tells a story
Turning tables and numbers into clear explanations that help people make decisions.
Communication with cultural identity
Community, cultural and place-based projects that want to be heard without losing their own voice.
Learning AI with judgment
Helping people use AI in practical, responsible ways to create, study or organize their work.
My path so far.
Account executive and data analyst
Data & Intelligence team at a global strategic communications agency. I analyze media coverage and online conversation, prepare materials for spokespeople and use AI to speed up reporting. Northern Latin America.
AI for Cuautla
A community course on artificial intelligence, organized with Cuautla’s House of Culture and local government offices. The first edition brought together 21 people.
Micelio Marketing Digital
Founder. Campaigns, digital presence and AI automation for civil society organizations and small businesses.
Public sector communication
Institutional communication and workshops on AI and internal communication at Mexico City’s Financial Intelligence Unit.
Social Communication, UAM Xochimilco
Focus on digital journalism. Certifications from Google, Tecnológico de Monterrey, QA Ltd and the University of Chicago. In progress: Google Advanced Data Analytics.
What people I’ve worked with say
Translated from Spanish.
“The workshops weren’t about tools; they were about thinking differently about our work. The team left with concrete ways to apply it day to day.”
“Building a presence out of academic work without dumbing it down is hard. Jorge understood from the start what kind of voice we needed.”
“We were clear on our purpose, but not on how to present it. The process made us pin down things we thought we had already defined. Today SEC has a recognizable voice.”
AI has already reached Mexico. Now the work is learning to use it well.
of people aged 15 to 64 in Mexico used generative AI tools in the first quarter of 2026, above the global average of 17.8%.Source: Microsoft, AI Diffusion Report 2026 Q1
of businesses in Mexico already use AI, but 63% of them only at a basic level.Source: Strand Partners for AWS, Unlocking AI’s Potential in Mexico 2026
of businesses say they lack trained staff to make the most of it.Source: Strand Partners for AWS, 2026
That’s why I teach and build: courses and simple tools that bring AI within reach of more people.
What I build
Gastos
An expense tracker designed to log a purchase in as few taps as possible. It keeps accounts and cards apart and works out how much you can spend each day.
Certificates with a unique ID
Every course participant receives a certificate with a unique ID that anyone can verify online.
Verify a certificate (in Spanish) →The 4D method
Four steps for giving AI clear instructions. The four D’s come from the Spanish: define, describe, add context and set limits. I use it in the community courses.
This site
A 3D journey built entirely in code: the mycelium network at the start and the constellation at the end share the same shape.
Let’s talk.
If you’re working on a social or cultural project, or a small business, and want to explore how to automate processes or create with AI, write to me. I’m also glad to hear from anyone who simply wants to talk about communication, data or AI.
I reply by email or on LinkedIn.
jemr2001@outlook.comWhat I write (in Spanish)
- From the temazcal to Claude Opus 4.7: communication runs through everything Read →
- Reputation isn’t what you say about yourself. It’s what remains once you stop talking. Read →
At a glance
- Who
- Jorge Emmanuel Mora Robles (Yollocayotl), a Mexican communications professional and data analyst.
- What he does
- Media and data analysis, and design of AI-assisted workflows.
- What interests him
- Tools that solve problems, process analysis, data, and teaching AI to communities and small businesses.
- How to reach him
- By email at jemr2001@outlook.com, or on LinkedIn.
Technology and human judgment don’t compete; they need each other.
Tlamatiliztli ihuan tlahtolli: knowledge and the spoken word · © 2026 Jorge Emmanuel Mora Robles